Reasons Your Customers Need FACESavers January 29, 2010
Reasons YOUR customers need FACESavers
There is no question that we are lovers of tanning and our industry has always been on the forefront of supporting the idea of tanning responsibly. The industry has always shown leadership as we fight the bureaucrats and media attacks against tanning.
This is the very reason that we, at GOTCHACovered, are so dedicated to educating distributors and salon owners why there is a need for our FACESaver in their accessory line products available for their customers.
There should be no surprise that in a 20/20 interview with Dr. Darrell Rigel, New York University, he stated that UVA ages the skin, and the reason it does that is because it is a longer wavelength so it can penetrate deeper into the skin. It attacks the layer that gives your skin tone, or elasticity, as he calls it. Dr Rigel explained that our tanning products do a good job at filtering out the UVB rays, but current products on the market do not do a good job protecting us against wrinkling which of course result in aging.
We know that women are falsely using towels to cover their faces in order to monitor the amount of UV exposure they encounter. Tanning bed manufactures have even decided to make beds that have “face” lamps that can shut off at will. Truth is, the tanner will still receive artifact from the bed which means it is still not a perfect alternative. Our own industry figure confirms that a towel only protects us against 6-10% of the UV exposure. Isn’t it time for salons to at least share this information and offer an alternative to those of us that do want to control the amount of UV exposure on our face?
There is no age barrier for our FACESaver! Our love for tanning at an earlier age should support the idea of educating tanners of all ages. We want to enjoy the beauty of tanning throughout the years while keeping our face beautiful and young looking.
Lastly, please don’t be fooled by competitive products; look for our SPF50+ and International UV Testing Lab seal. Our FACESaver and HAIRSaver is manufactured using only the best UV fabric. Our material has been tested and certified by the International UV Testing Laboratory and is your guarantee you will be providing the best UV block to your salon customers.
Best Regards,
Chris Scheurn
GOTCHACovered NAILSavers
818 802-6620
GOTCHA Covered has your next vacation COVERED!! January 12, 2010
GOTCHA Covered has Your Next Vacation Covered….
Purchase any GOTCHA Covered UV tanning accessories between January 1st, 2010 and September 31st 2010, and your salon will automatically be registered for a chance to win a 7 day/6 night tropical getaway vacation in beautiful Playa Del Carmen, Mexico. This exclusive getaway includes *luxury ocean view accommodations and airfare for 2.
Imagine a romantic retreat in the heart of the Yucatan. Visit the ancient ruins rich with Mayan culture, swim with dolphins, scuba, Jet Ski or sink your toes into the warm sugar sand and feel the Caribbean breeze wash your cares away. Whatever your pleasure, Playa Del Carmen has something to offer.
After a day of relaxation on the beach, put on your dancing shoes and Salsa the night away. Playa Del Carmen has an abundant nightlife ranging from candle lit cantinas to intense dance clubs. Hungry? Playa Del Carmen has an eclectic selection of international cuisine. From local casitas and street food to impeccable 5 star dining, Playa Del Carmen offers gastronomic delicacies that will make your pallet sing.
Your home away from home is an ocean front luxury room with guaranteed eye popping ocean views and warm tropical breezes. Ready to go? We’ve made it real easy. All you have to do is visit www.nailsavers.com register your salon and make a purchase for your chance to win. Good Luck !
Winning is as easy as 1-2-3
1- Register
2- Purchase Product
3- Fax Invoice 8015820163
UV Protective Fabrics – SPF You Wear December 14, 2009
In the not too distant future, shopping for “summer clothes” may take on a whole new meaning. UV protection fabrics are the latest innovation in wearable UV protection and offer some interesting possibilities.
While traditional sunscreen lotions block some of the sun’s harmful rays, most people use too little lotion or apply incorrectly to be effective. Additionally, geographic variables in UV intensities, unique body chemistry’s, perspiration and wear also reduce the effectiveness. UV protection fabrics provide consistent and effective UV protection under all conditions.
The basic science behind UV protection fabric is chemical UV inhibitors and UV Blocking weave technology. To receive a UV Block certification, sun protection fabrics must meet stringent industry and governmental guidelines. UVBLOCK® certified means that:
- The fabric has been tested for ultraviolet light transmission
- It is then laundered 40 times and submitted to 100 hours of UV light
- Once again tested for UV Light transmission (AATCC 183), then given a certified rating and labeled
- ONLY fabrics tested by the International UV Testing Laboratories are UVBLOCK® certified.
- ALL SPF FABRICS® are UVBLOCK certified, so you can be assured of the Best in Sun Protection.
The FDA regulates any fabric or garment that makes specific claims of a medical nature. FDA approved fabrics are guaranteed to reduce UV radiation by 97% or more. The Solar Protection Factory produces several UVBlock fabrics. SolarWeave®, a lightweight, woven, nylon fabric; SolarKnit®, a cotton jersey treated with UV block; and SolarTwill®, a heavier treated fabric. All three fabrics are FDA approved and commonly used in UV protection garments and accessories.
Although UV protection fabric is usually found in outdoor garments, one company that specializes in UV blocking products for indoor tanning salons has taken the SolarWeave®, fabric and created products that protect the hair and face from UV rays while tanning indoors.
If you are going to spend time outdoors, consider UV protection fabrics as a viable alternative to sunscreen. UVBlock fabrics provide substantially better UV protection and you look good doing it.
For great UV Certified tanning accessories, please visit www.nailsavers.com
GOTCHA Covered NAILSavers and TOESavers Featured in Beauty Times December 8, 2009
Beauty Times
New Product Features for December 2009
UV Protection from Head to Toe!
NAILSavers™ are a remarkably handy, reusable nail cover system that completely protects all types of nails from the ravages of UV light, especially while tanning indoors. The NAILSavers™ reusable system is constructed of soft, durable (latex-free) PVC with powerful UV inhibitors. Each system contains 11 nail saver tips that fit comfortably on most nail styles and finger sizes.
TOESavers The strong ultraviolet rays emitted from tanning bed bulbs are extremely damaging to expensive pedicures. UV rays turn French pedicures YELLOW and most UV topcoats are ineffective. It only takes a couple of tanning sessions to notice the discoloration. UV rays also shorten the life of gels and acrylics by drying them out and causing them to lift from the nail bed quicker. Your pedicure treatments are expensive to maintain. PROTECT YOUR INVESTMENT WITH TOESAVERS – NAILSAVERS™ FOR TOES!
What to Include On Your Website To Attract New Clients December 3, 2009
Today I want to target the salon website and give you a couple tips on how you can use it to capture new clients that are the ideal match for your salon.
Now don’t get upset by what I say but try to see this from your clients point of view. Most websites I see it looks as though we in the industry are trying to impress each other with our talent rather than appealing to the clients who we are wanting to do business with. They are usually contain photos of young pretty girls, thin girls, who have perfect hair and skin and are wearing suggestive clothing sporting hair no one would ever wear on the street. Being in the beauty industry I can truly appreciate and admire the artists talent but how does the client perceive this and will it capture their attention long enough to browse your site or intimidate them? I also see salons trying to sell to the client by telling them how wonderful they are rather than giving the client what they want.
If you have a lot of clients and your public profile is all your website is designed for then by all means put up the flashy pictures of hairstyles and impress people with the talent of your team. But if your primary purpose is to attract clients with your site then build it to work for you How do you do this?
1. Know who you are looking to attract by knowing the profile of the person who will see value in being a client of your salon…your ideal client.
2. Capture their attention by giving them something they will value.
3. Gain their trust that you are the expert to care for their needs.
What to include with your strategy:
Include a very brief “tip” of the week so visitors see value in returning to your site. I know a salon blog can serve this purpose as well but clients don’t always spend enough time roaming your site to get the good stuff, offer it right there on the home page.
This “tip” when promoted right is your golden opportunity to subtly introduce them to your salon brand while giving them a piece of valuable information. For example; if your salon is famous for doing corrective color, share with your visitors just how a proper color consultation should be done to ensure client satisfaction. Be careful not to say “this is how we do it here” but adapt the tone of “look for this is the salon you choose to care for your tresses”.
Have an opt in box where you can collect their name and email address. These days people are reluctant to give out this information for a simple newsletter so you must make the offer so appealing that they can’t wait to get what you are offering. Again, if you have done the work to know your ideal client and position the offer as something they WANT, not need they will be happy to provide this information in exchange for the gift.
Your gifts could include; hair and makeup photo shoots for company portfolios if you are attracting corporate clients. Couple massage lessons for the active dual income earners or a series of how to videos to keep the glow in aging skin if your ideal client is the mature generation.
*Remember when making your offer that it is purely a gift that you know will change their lives. Once you give them value they will be more inclined to buy from you and now that you have their name and email address you can follow up with salon specials, promotions and events that will bring them through the door.
If you would like to comment or view other great business ideas from Cheryl Roose
Salon Operating System
Business Solutions for Salon Professionals
