GOTCHA Covered NAILSavers

GOTCHA Covered Offers 100% Nail and Cuticle Protection from Sunless Spray Solution

TCGPR — Tue, 06 Sep 2011 17:38:55 +0000

GOTCHA Covered Offers 100% Nail and Cuticle Protection from Sunless Spray Solution

As you know NAILSavers™ and TOESavers have been protecting acrylic nails and French manicures from yellowing while tanning for the past 10 years. But, did you know that GOTCHA Covered has also discovered a whole new way to put them to work?

SPRAY TAN PROTECTION

Until now, one of the drawbacks to spray tanning has been discoloration of the nails and cuticles. GOTCHA Covered has solved that problem with its NAILSavers™ and TOESavers.

NAILSavers™ and TOESavers have revolutionized the way women tan since their introduction. The products are the top choice for protection of manicures and pedicures for those who use tanning beds and UV booths. New research and practical testing has shown that these products also provide superior protection when obtaining a spray tan.

The products were tested at 45 salons and were wildly popular with both consumers and professionals. Consumers appreciate the ease of use and the ability to use less messy barrier creams to protect nails and toenails. Unfortunately these creams do not always protect the nails from the bronzer seeping in, tanning solution can collect in the barrier cream and the residue will leak into the cuticles during the spray or at the time of clean up. When this occurs it will ruin costly nail treatments and pedicures and can result in that unsightly stained look we all want to avoid.

Salon owners love NAILSavers™ and TOESavers for some of the same reasons. The ease of use allows the spray tanner to prep and clean up quicker which helps the salon move customers in and out more efficiently. As with the spray tanner, barrier creams can create additional mess for the salon. By eliminating much need for the cream, it will allow the salon to quickly clean the area between customers. The best part is that NAILSavers™ and TOESavers are a better profit item for salons versus only providing a barrier cream and their spray tan customer will experience a better result. Happy Tanner = Profitable Salon

Both NAILSavers™ products feature a flat grip and slip easily over fingertips and toes to eliminate any chance of staining and they’re 100 percent effective. They’re made of soft, pliable PVC vinyl and contain no latex

Founded by Chris Scheurn and Eileen Allen, GOTCHA Covered provides consumers with affordable and reliable UV protection for nails, face and hair. The company’s product line began with the introduction of NAILSavers™ at the ITA World Expo in 2000. The firm soon expanded its offerings to include TOESavers, the FACESaver and HAIRSaver. The firm’s products are now found at fine tanning salons and boutiques worldwide.

For more information on GOTCHA NAILSavers ™ and TOESavers please contact GOTCHA Covered 801-755-6339 or visit http:/www.nailsavers.com.

GCN Media

TCGPR — Fri, 02 Sep 2011 16:03:38 +0000

GCN Media.

GOTCHA Covered NAILSavers Featured in NAILPRO

TCGPR — Tue, 16 Aug 2011 13:42:26 +0000

Nailpro

July TANtalizing Trivia ~ 9 Hot Summertime Swimwear Ideas

TCGPR — Tue, 26 Jul 2011 18:00:54 +0000

1. Retro Glam – High-waisted, two piece swimsuits that are ultra glamorous.
2. World Safari – Ethnic looks especially African inspiration.
3. Sparkle – Bring on the studs, beads and rhinestones anything sparkly will do.
4. The Gold Standard – Glamorous metallic gold, bronze and copper, gives every beach goer the Midas Touch.
5. Americana – Crisp chic and preppie. Nautical stripes are as hot as apple pie.
6. Software and Hardware – Embellishments like buckles, buttons and rings add show stopping accents to your suit.
7. Shiny Happy Prints – Paisleys, groovy geometric and fun flowers give you the opportunity to breakout and have some fun.
8. Wild Things – Animal prints are a timeless classic trend that bring out the wild thing in you.
9. Peekaboo – Show off that body with keyholes and see through bands. The peekaboo effect will definitely set you apart from the crowd.

Click Here for more TANtalizing Trivia

TANtalizing Trivia

TCGPR — Thu, 09 Jun 2011 20:17:18 +0000

Check out TANtalizing Trivia May 2011!

click here May TT Proof 5

Say Goodbye to Barrier Creams and Hello to NAILSavers

TCGPR — Mon, 09 May 2011 20:10:06 +0000

GOTCHA Covered Comes to the Rescue! No More Stained Nails and Cuticles

Salt Lake City, UT – Professional spray tanning can look natural and be an excellent way to achieve a deep dark UV free tan quickly. Spray tan technology has come along way and can produce beautiful bronzy tans, but the one thing that gives a sunless tanner away is how their hands and feet look. If barrier cream isn’t applied properly to hands and feet your gorgeous tan will be overshadowed by dirty looking fingernails and toenails. Obviously this result compromises our desire to appear sun-kissed and natural looking.

Barrier creams are inadequate for fully protecting nail cuticles. Barrier creams are also messy and require added time for clean up both for the salon and the spray tanner. The additional time spent on room turnaround is a cost to the salon owner.

Thanks to Gotcha Covered there is a perfect alternative to barrier cream that is quick, easy and will protect fingernails and toenails 100%… Guaranteed!

Reusable GOTCHA Covered NAILSavers™ and TOESavers are easy to clean and perfectly fit any size fingers or toes.

Both NAILSavers™ products feature a flat grip and slip easily over fingertips and toenails to eliminate any chance of nail and cuticle staining. The comfortable nail tips provide 100 % nail coverage and are constructed of soft, pliable- latex free – PVC vinyl.

NAILSavers™ and TOESavers have improved salon turnaround times while dramatically improving sunless results. Endorsed by salon owners, spray tan technicians and clients alike, the NAILSavers™ and TOESavers products offer unparalleled protection for all nail treatments and pedicures for UV and SUNLESS tanning.

Why mess with barrier creams for fingernail and toenails? Keep your expensive manicures and pedicures in pristine condition with the guaranteed protection of GOTCHA Covered NAILSavers™ and TOESavers.

For more information on GOTCHA NAILSavers ™ and TOESaversplease contact GOTCHA Covered 801-755-6339 or visit http:/www.nailsavers.com.

Happy Tanner = Profitable Salon

TCGPR — Wed, 20 Apr 2011 20:14:52 +0000

HAPPY TANNER = PROFITABLE SALON

MAIN CONCERNS FOR CURRENT SPRAY TANNERS AND

POTENTIAL NEW CUSTOMERS CONSIDERING

SUNLESS TANNING

1. How am I guaranteed against UNSIGHTLY AND EMBARRASING

stains on my fingernails, toenails and cuticles?

2. How will I be guaranteed a natural looking result?

THE PROBLEM

These concerns and results continue to give spray tanning a bad name and reason to avoid sunless tanning.
Barrier Creams are NOT 100% efficient; they do not always protect fingernails and toenails from bronzers creeping into the cuticle. Spray tan solution can collect in the messy barrier cream; this residue will leak into the cuticles during spray time or when wiping off the cream during clean up. This situation will ruin natural untreated nails along with costly nail treatments and pedicures. The potential for these results DOES discourage new potential spray tan customers from trying sunless and frustrates current customers, which affects your salons ability to retain and grow a strong sunless customer base.

THE SOLUTION 100% Coverage

NAILSavers and TOESavers… ARE NOT JUST FOR UV PROTECTION

GOTCHA Covered protective caps will guarantee complete coverage for fingernails, toenails and cuticles.
NAILSavers will not only protect the entire top side of the fingernail, but the troublesome underneath part of the nail as well.
They can be trimmed to size
Cleaned and reused
They are quick and efficient to apply, quick and less messy to remove.
TOESavers completely cover and protects toenails. Because the jet sprays are quite close the foot and do not offer much control of the spray, tanners’ love the protection TOESavers provides!!!! You have to try them!!!

WHAT’S IN IT FOR SALON OWNERS?

Increase salon profits, count on a $30. per spray tan customer increase. Sell a pack of reusable NAILSavers and TOESavers! More profit and better customer satisfaction!
The ease of use of NAILSavers and TOESavers allows your spray tanner to prep and clean up quicker which help the salon move customers in and out more efficiently. As with the spray tanner, barrier creams can create additional mess for the salon. By eliminating much of the need for the barrier cream, it will allow the salon to quickly clean the area between customers.

DON”T FORGET NAILSAVERS AND TOESAVERS for your UV tanners as well

7 Beauty Myths That Deserve to Die

TCGPR — Mon, 11 Apr 2011 15:53:10 +0000

By Karla Porter, DivineCaroline

We are all so-called experts on skin care. After all, great aunt Mary Ellen’s best friend’s mother swore by smearing globs and globs of Vaseline on her face each and every night. And her skin was weathered like a piece of leather, so it must be true. Come close and let me share a secret. Would you believe me if I told you that not everything you hear or read is true? (Which might lead one to argue that that statement could therefore be false, which would negate this entire post…ouch I think I just pulled a muscle in my brain.)

Here are some common beauty myths and what I found out about each.

Seven Steps to Building Fans on Your Salon/Spa Facebook Page

TCGPR — Mon, 04 Apr 2011 19:42:08 +0000

Facebook is here to stay as a business building tool for salons/spas.
But Facebook only works when you’ve got Fans – and you get Fans by using a systematic Fan acquisition strategy.

The Big Myth

Sure you can get your nephew to put up your Facebook Profile Page. But it takes more than a kid to build our Pages to help us increase our fan base (the number of people who “like” us).

The big myth is that once you create a Facebook Page for your salon/spa the first thing you should do is invite all your friends from your personal profile.

Be careful – although Facebook says that you can import your data base, mass invites can be tricky because Facebook users can “like” up to 500 pages and they may want to be picky about it. Check out your own experience to see how many Fan Page Suggestions you have … they build up like a stealth bomber …

So don’t bomb your friends with suggestions to join your fan page – “just because” – without an apparent incentive.

What follows is a way to fill your Facebook Page with fans – the kind of fans who’ll also pack your salon/spa’s chairs and rooms.

The 7 Steps to Building Your Facebook Salon/Spa Fanbase

Step 1 – Make your plan – do this first thing! Don’t even think about moving to the next step before you finish your plan.

Think about it this way – if you were giving a party you wouldn’t invite people to show up at your door only to find you had no drinks, food or entertainment.

With Facebook your drinks, food and entertainment are called content.

Photos and videos from your salon/spa
Events you hold either in your salon/spa or with other companies/charities
“Exclusive” offers for your Facebook fans only – they can be salon/spa offers or offers you arrange for with 3^rd parties.

Step 2 – Create Compelling Content to Lure Fans

Have photos/videos from the salon/spa
Events (live or virtual) where you encourage people to invite their friends
Make your content exclusive – they can only get it on Facebook.

Step 3 – Promote Your Page Directly

Suggest it to your personal friends
Put a post on top of your wall saying “hope you like our page – just getting started and would appreciate your suggesting it to your friends”
Ask your staff to promote it to their friends

Step 4 – Put it on your salon/spas marketing materials

Business cards & other printed materials
Salon/Spa Menu
Website – header, navigation bar, contact page
Other social media
Your personal email signature

Step 5 – Run Contests

Alternate promotions with coupons
Read Facebook promotional guides
- http://www.facebook.com/promotions_guidelines.php
Create other content to get them to stay

Step 6 – Use Guerilla Marketing Tactics

SEO your page for listings in Google
- Swap promotions with other local businesses
- Video marketing
- Backlinks
Comment on other relevant profiles and include a link

Step 7 – Integrate Your Page

Link to other social media including Twitter
Use Facebook Social Plugin

Quotation: The chains of habit are too week until they are too strong to be broken – Johnson

Andrew Finkelstein, President of the Beauty Resource, is a successful New York City-based entrepreneur, author, speaker, and coach who helps professional beauty businesses make a ton of money. Andrew’s E-zine The Finkelstein Report is the beauty industry’s #1 marketing resource with free articles, marketing tools, and valuable advice for salons and day spas owners. E-mail Andrew at Andrew@TheBeautyResource.com, or call him at 212-831-2421 x202.

Author’s note: You’re welcome to use this article as content for your own e-zine or web site! Just make sure the article remains complete and unaltered (including author information and copyright line at the end), and send a copy of your reprint to Andrew@TheBeautyResource.com.

February Tantalizing Trivia is Here Rated PG-T ~ Pretty Groovy Trivia

TCGPR — Tue, 15 Feb 2011 18:11:53 +0000

Waiting for any kind of appointment can be dull and boring…. GOTCHA Covered is getting the party started with TANtalizing Trivia.

What is TANtalizing Trivia? An entertaining, interesting fun quick read for your customer while waiting to tan.

Show your customers you care. Print and place a couple copies of TANtalizing Trivia in your waiting area.

Watch and see what kind of fun tantalizing trivia GOTCHA Covered “uncovers

Click on the image below for your 8.5 X 11 copy to download and print